SAP Marketing Cloud
Session 1: Introduction session and Marketing overview
- Introduction and Overview on SAP Marketing Cloud
- Architecture and its best use case in business
- Overview on multiple tiles in MC and enabling
- App finder
- Quick intro on Setup your marketing solution
Session 2: On boarding and getting started
- Setup Marketing Solution like Budget planning, Marketing Area, spend management etc
- Business Roles, Business Catalogs, Business Role Template and Restriction types
- User Provisioning
- Implementation Steps
- User creation in SAP Identity access management for access to MC
Session 3: Understanding Consumer, contact, prospect and account
- Difference between Contacts, Consumers, prospect and Accounts.
- Linking Account with Contacts
- Overview and Key Capabilities
- Data Model for Interaction Contacts, Interactions, Products and other Interactions
- Merging Logic
- Best Practices for Data Sources
- Custom Fields and Custom Logic
Session 4: Data import and export
- Template preparation for data load
- Sample data load and export options
- Available integration options for data load
- Log monitoring
- OData use case
- Map free text
- Clean-up activity running jobs
Session 5: Segmentation and Target Groups
- Overview and Key Capabilities
- Segmentation Configuration
- Creating Segmentation Profiles and Objects
- Target Groups creation
- Dynamic target groups and live target groups
- Extensibility in Segmentation
- Custom Fields, Custom Objects
- Extensibility in Target Groups
Session 6: product and offer Recommendation
- Recommendation Overview
- Architecture and Components
- Recommendation Algorithms
- Building a model and scenario
- Recommendation Algorithm configuration based on Machine Learning
Session 7: Campaign Management
- Campaign Management Overview
- Campaign Types
- Marketing Permissions
- Triggering sample email campaigns
- Marketing Areas in Campaign Execution
- Integration
Session 8: Integration capability with SAP and non-SAP third party systems
- Communication user, Communication system and communication arrangement setup
- Different Communication arrangements available
- Integration using OData or API and Datahub
- Understanding Origin Id
- Import authentication certificates
Session 9: Content Studio:
- Email content studio features
- Creating email templates and its mandatory fields
- Types of email templates
- Setting up Email service provider like Amazon Ses, SAP email server
Session 10: B2B Use Case with an example:
- Lead Management
- Lead transfer
- Score builder
- Corporate account/ spotlight account
- Lead Nurture Stream
Session 11: B2C Use Case with an example
- B2C user journey examples
- Apps used for b2c flow
- Integration with third party systems
Session 12: Final session
- Ref notes to practice
- PPTs for reference
- Supporting links on Marketing cloud
- Marketing Cloud trial tenant details
